In Guelph, an innovative fusion of lawn bowling, beer, music, and summer evenings is turning heads. Brothers Brewing, situated on Wyndham Street, faced challenges due to a significant construction project that hindered the opening of their summer patio, leading to a decline in foot traffic.
To counter this setback, the brewery established a beer garden at the Guelph Lawn Bowling Club earlier this summer, proving to be a successful venture for both the brewery and the club. Colton Proveau, co-owner of Brothers Brewing, emphasized the necessity of partnering with the club, citing a 50% drop in brewery sales. He expressed gratitude for the new opportunity, acknowledging the positive outcome amid the construction woes.
Blake Skinner, president of the lawn bowling club, highlighted the added fun brought by the beer garden, attracting newcomers to experience the sport. The scenic location by the river and surrounding parks enhances the overall appeal, fostering hopes for a long-lasting partnership.
Enthusiastic patrons like Mathew and Jenna Holdom, regulars at Brothers Brewing, embraced the lawn bowling experience at the beer garden, foreseeing continued support despite ongoing downtown construction. Similarly, Emily Gibson, a longstanding member of the Guelph lawn bowling club, praised the vibrant atmosphere brought by the beer garden, welcoming a diverse range of participants to sustain the sport’s legacy.
The introduction of the beer garden has not only revitalized interest in lawn bowling but also diversified the player demographics, ensuring a promising future for this traditional pastime. As the partnership thrives, the community looks forward to enjoying this unique summer fusion for years to come.