Celebrities are increasingly venturing into the restaurant and pub business. Notable names like Ian McKellen’s The Grapes, James Blunt’s Fox and Pheasant, Gavin Henson’s The Fox, and Ed Sheeran’s Bertie Blossoms are making their mark in the industry.
Investing in the food and beverage sector by celebrities raises questions due to the industry’s financial challenges and the mixed track record of celebrity-owned establishments. Gemma Krysko from PR agency We Are Indigo suggests that celebrities distancing themselves from their ventures may increase their chances of success, as patrons often prefer authenticity over fame-driven ventures.
Mikkeller, a renowned bar brand with global presence, has two London venues subtly influenced by 80s music icon Rick Astley. Despite Astley’s low-key involvement, the venues offer a unique experience with a brewery on-site, serving freshly brewed beer in a modern ambiance.
The menu at Mikkeller features an array of beers, catering to diverse preferences. While there are no direct references to Astley’s music in the menu, the offerings are appealing and reasonably priced. The venue provides a satisfying dining experience, offering a variety of food options, including innovative plant-based dishes and traditional favorites.
Mikkeller’s London brewpub, though not groundbreaking in concept, delivers a welcoming atmosphere and a menu that strikes a balance between modern trends and classic pub fare. It caters to a broad audience seeking quality food and drinks in a relaxed setting, making it a popular choice for weekend indulgence.