Those gearing up for the upcoming Prime Day sales need to be cautious to avoid falling prey to cybercriminals. Scammers often take advantage of major shopping events like Prime Day by using fake promotions, phishing emails, and fake websites to deceive unsuspecting shoppers into divulging personal information or financial details. Security experts are cautioning that Prime Day creates an ideal environment for scammers due to the high-pressure nature of the shopping frenzy.
Check Point’s security team revealed a concerning trend, noting that a total of 6,843 new Amazon-related web domains were registered globally between December 2025 and last month. The month of April witnessed a significant spike, with a staggering 1,446 new domains created within that single month.
Of particular concern is the timing in April, as attackers can use this period to “age” malicious domains, giving them a more authentic appearance and making it harder to detect them before Prime Day commences.
While the majority of these domains are safe, Check Point’s findings indicate that approximately one in every 11 newly established Amazon-themed domains is either malicious or suspicious.
According to Check Point, “Prime Day scams are successful because they closely mimic regular shopping behavior, using familiar branding, convincing checkout pages, delivery notifications, and last-minute urgency.”
The security experts advise, “The best approach is not only to identify suspicious messages but also to slow down the purchasing process enough to verify the legitimacy before clicking, logging in, or making a payment.”
So, how can one navigate Prime Day without falling victim to scams?
For those planning to shop during Prime Day, there are several straightforward steps to help steer clear of fraudulent schemes.
Firstly, it is crucial to meticulously scrutinize the website address before entering any personal information. Scammers frequently create counterfeit pages that closely resemble Amazon’s legitimate website.
Check Point cautioned, “Many fraudulent domains closely mirror Amazon’s actual URL. Watch out for additional characters, brand names with hyphens, or unusual domain endings like .top or .online.”
Additionally, it is advisable to refrain from clicking on links received via emails, text messages, or social media posts. Instead, directly access Amazon by manually entering the website’s address.
Other red flags to watch for include unbelievably cheap deals, notifications claiming refunds are due, or warnings about imminent offer expirations. These tactics are commonly employed to create a sense of urgency and prompt rushed decisions.
Beware of fake alerts regarding suspended Prime accounts, another prevalent scam technique. If you receive a message stating that your account is at risk of closure unless immediate action is taken, it is advisable to verify the information directly through Amazon’s official website.
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