A recent study conducted by the University of Bath, King’s College London, and Freie Universität Berlin aimed to demystify the entrance criteria for Berlin’s popular techno clubs. The research, published in the Journal of Marketing, uncovered that door selectors seek individuals who both blend in with the crowd and stand out to enhance the club experience.
However, Berlin-based writer and musicologist Dr. Liam Cagney believes the study only scratches the surface. He describes Berlin’s club scene as a unique blend of public and private spaces, transforming the door selection process into an art form.
Cagney likens door selectors to hosts inviting guests into their homes, emphasizing the cultural significance of clubs in redefining social interactions. Despite the commercial appeal of clubs leveraging the experience economy, Cagney notes a deliberate element of mystery akin to the Berlin Wall, fueling intrigue and desire.
The rise of ‘techno tourists’ flocking to Berlin, influenced by platforms like TikTok, has led to an influx of visitors attempting entry into exclusive clubs through various tactics shared on Reddit and online videos. Cagney observes a shift towards a consumerist approach among these tourists, impacting the experience for regular attendees.
In response, bouncers have adapted, occasionally implementing unconventional entry rules to maintain the club’s ambiance. While facing rejection at the door can be disheartening, Cagney views the current system as the most viable option, despite occasional misjudgments by the door staff.
Cagney advocates reframing Berlin’s techno clubs as personal gatherings rather than mere entertainment venues, highlighting the allure of unpredictability and exclusivity for insiders. He underscores the whimsical nature of door policies, recounting instances where bouncers made entry decisions based on attire or games to amuse themselves.
Set for release in October 2025, Cagney’s upcoming book, “Berghain Nights,” delves into Berlin’s club scene, combining essays, memoirs, and interviews with prominent electronic music artists and key figures in the city’s nightlife industry.