Samsung has officially announced that the upcoming Galaxy S series smartphones will be revealed at the Galaxy Unpacked event later this month. The event is scheduled to take place in San Francisco on February 25. Viewers can watch the event live on the Samsung website starting at 6pm GMT.
The new Samsung Galaxy S26 lineup, which includes the S26, S26 Plus, and S26 Ultra, is anticipated to be showcased during the event. Samsung is offering incentives to those who register early, such as a £30 voucher for Galaxy ecosystem products, double storage upon pre-ordering a new phone, and a chance to win a £500 Samsung voucher.
Samsung emphasized the integration of Artificial Intelligence (AI) features in its new smartphones during the announcement of Galaxy Unpacked. The company highlighted that the new Galaxy S series is designed to simplify daily tasks and enhance user experience with seamless AI integration.
Leading up to the launch, prices of the current Galaxy S25 models have been dropping as retailers prepare for the arrival of the new devices. Sky Mobile has reduced the monthly cost of the S25 Ultra from £43 to £31, saving customers £432. However, customers opting for this deal should note the 36-month contract requirement and the limited 100MB data allowance.
Customers can also enjoy discounts on the standard S25 and S25 Ultra models at Amazon, with prices reduced by 20%. The phones are currently priced at £639.20 and £999.20, respectively. This offer is available until February 24 or while stocks last.
The Samsung Galaxy Unpacked 2026 event will be live-streamed on Samsung.com on February 25 at 6pm. Fans interested in the event can register on the Samsung website.