The surge in darts’ popularity, known as the ‘Luke Littler effect,’ has led to a significant increase in demand for the sport, as confirmed by Barry Hearn. Hearn stated that prize money for darts will reach unprecedented levels this year.
Luke Littler, aged 18, has swiftly risen to prominence in the sport since appearing at the 2024 World Championship, becoming a prominent figure on the darts circuit. His remarkable ascent has not only resulted in him becoming a world champion but has also positively impacted the sport overall.
Barry Hearn, a key figure in darts at 77 years old, attributes the sport’s growing popularity to Littler’s emergence. However, Hearn expressed challenges in meeting the escalating demands, noting a global demand that surpasses the available time. He emphasized the remarkable performances by players, particularly praising Luke Littler as a standout in the sport.
The influence of the Littler effect extends beyond just increasing the sport’s popularity to enhancing financial rewards for players. Littler himself has earned over £1 million in prize money since competing in senior events and establishing himself as a top player.
Hearn announced that darts will set new records this year in terms of prize money, with the total prize pool for 2025 events exceeding £25 million. He highlighted the growth in European events due to demand, with the Premier League expanding internationally to Belgium.
In the recent World Series of Darts final, Littler was defeated by Michael van Gerwen, with the Dutchman claiming victory in front of an enthusiastic Amsterdam crowd. Van Gerwen’s win secured him £80,000 as his first televised title triumph in two years.