The upcoming Christmas season is set to feature a lineup of popular toys, including Peppa Pig, Wicked dolls, Formula 1 Lego, and Hot Wheels. These toys are expected to be top sellers according to industry experts and toy retailers forecasting the 2025 DreamToys list.
Among the highlighted products is the Peppa Pig Oinks & Snuggles Evie Doll, offering interactive features with over 20 sounds and accompanying accessories. Kids can also enjoy the Jurassic World Primal Hatch T.Rex to hatch and play with their own dinosaur.
Wicked For Good Singing Dolls are anticipated to be in high demand due to the release of the final movie in the franchise this month. Additionally, the celebration of Formula 1’s 75th anniversary includes Lego and Mattel’s Hot Wheels Racing F1 Grand Prix Circuit, along with the Monster Jam Smash & Bash Grave Digger RC.
Collectibles such as Dress to Impress Mystery Model Dolls, Mini Brands – Fill the Fridge Playset, and Pokemon are part of the diverse toy selection. Building sets, particularly Lego’s Speed Champions F1 Racing Cars and One Piece the Going Merry Pirate Ship, continue to be a growing category.
The UK toy market, valued at £3.9 billion, is expected to see a significant portion of sales during the festive season, accounting for 23% of total annual sales. Parents are showing increased spending on gifts for their children, marking the fourth consecutive year of growth in this area.
DreamToys selection panel chairman, Paul Reader, highlighted the imaginative and creative toy range on this year’s list, providing inspiration for gift-givers and shoppers during the holiday season. The support for in-store shopping at local and larger toy stores is welcomed by the industry, emphasizing the quality and safety of toys available.
Melissa Symonds, executive director of UK toys at Circana, commended the growth in the toy market this year after a period of softer demand, signaling positive prospects for manufacturers and retailers as they approach the critical year-end period.