Apple’s range of popular devices like MacBook laptops, iPads, and iPhones often steal the spotlight, but its services are also gaining significant traction. Recently, the tech giant reported a standout year, with a surge in users engaging with its audio, TV streaming, and news offerings.
Apple Music, now accessible on both iOS and Android platforms, saw unprecedented success in 2025, setting new records for listenership and subscriber growth. This achievement was fueled by updates such as Lyrics Translation and AutoMix, enhancing the user experience by offering personalized DJ-like features.
In tandem with the music platform’s success, Apple TV witnessed a remarkable increase in user engagement. December statistics revealed a 36% rise in viewing time for popular shows like Slow Horses and The Studio compared to the previous year. Apple TV expanded its content library with additions like the F1 film featuring Brad Pitt and the highly-rated drama Pluribus.
The App Store also had a prosperous year, attracting over 850 million weekly users worldwide. The platform experienced a surge in visitor numbers during the holiday season, with customer spending on digital goods and services hitting a record high between Christmas Eve and New Year’s Day.
Apple Podcasts also achieved milestones with record-breaking listenership, plays, and subscriber numbers in 2025.
In terms of services expansion, Apple made significant strides with Apple Fitness+ now available in more regions and Apple Arcade introducing over 50 new games to its collection. Additionally, the Share Item Location feature in Find My was extended to 27 additional airlines, contributing to a 90% reduction in lost luggage incidents.
Apple Maps enhanced its Detailed City Experience in new locations like New Orleans, Singapore, and Monaco, showcasing 3D landmarks such as a custom F1 Monaco Grand Prix experience.
Eddy Cue, Apple’s senior vice president of Services, described 2025 as a groundbreaking year for Apple services, highlighting the company’s growth, global reach, and commitment to innovation. Cue emphasized the enriching experiences delivered through various services like Apple TV, Apple Music, and Apple News, along with essential tools like Apple Pay and iCloud that enhance users’ daily lives and engagement during the holiday season.