Greene King has introduced its inaugural loyalty rewards program for pubs, offering customers complimentary drinks and meals. New patrons who install the Greene King Pubs and Restaurants app can access the “Spin to Win” feature, where prizes ranging from a free beverage to a main course valued up to £18.99 are up for grabs.
Upon app registration, each new member receives a spin, and the rewards can be claimed at various Greene King establishments such as Belhaven Pubs, Flaming Grill, Chef & Brewer, Farmhouse Inns, and Hungry Horse. Interested individuals can easily download the Greene King app for free from their preferred app store.
Recent research by Greene King indicates that over 70% of Britons rank the cost of living as their primary concern. Despite this, more than a quarter still view dining out as a cherished indulgence. Kevin Hydes, Greene King’s Group Marketing Director, emphasized the importance of creating memorable experiences for customers while being mindful of their expenses.
The Spin to Win initiative aims to enhance customer satisfaction by offering new members a rewarding experience. Greene King previously celebrated the 25th anniversary of the Guinness Six Nations Rugby tournament by distributing free pints earlier this year. Additionally, the “When It Rains, We Pour” campaign saw Greene King providing 100,000 complimentary pints, with rain detectors triggering the giveaway in various UK locations.